✨ The AMC Creative Synergy Seminar Series kicked off on Nov 20, 2025 with the inspiring session “The Art of art+tech – then, now and to come”, delivered by Prof. Jeffrey SHAW, Chair Professor at the Academy of Visual Arts, HKBU and a pioneering figure in new media art 🎨🤖.
Prof. Shaw shared insights from over 50 years of groundbreaking research, tracing the evolution of new media art from its roots in performance and expanded cinema to today’s immersive visualization environments, virtual and augmented reality, and interactive narratives 🌐🎥. Enriched by his vast repository of avant-garde artworks, his talk explored how first principles and emergent technologies have shaped an aesthetic and conceptual grammar that keeps art at the center of technological innovation.
The seminar sparked lively discussions on the future of art and technology, the role of creative media in shaping cultural narratives, and how artists can navigate an increasingly complex digital landscape while preserving artistic integrity ✨. Participants left inspired to rethink the possibilities of Art+Tech and their converging impact on society 🌟.
